BACKGROUND
In the summer of 2017, Istanbul has experienced the biggest hailstorm in recent years and thousands of cars were damaged. When news
reports announced a new storm was coming in 2018, people took
“extra serious” precautions like covering cars with carpets, which turned into a social media phonemenon and meme.
REAL TIME RESPONSE
IKEA used this opportunity to display their carpets. First, a social media post was posted: “For those who want to display more colorful images in the next hailstorm…” After the post got thousands of
comments in minutes, outdoor displays were prepared. Cars covered
with carpets were placed at different locations in Istanbul and
IKEA parking lot.
Cannes Lions - Mobile - Bronze Lion
One Show - Mobile - Bronz
Golden Drum - Digital - Grand Prix
Lynx Awards- Digital - Grand Prix
Epica - Digital - Silver
Crystal Apple Awards - 4 Crystal Apples
Mixx Awards - Grand Prix, 2 Gold
Felis Awards - 3 Felis Awards
Koton is one of the biggest fast fashion brands in Turkey.
And when it comes to fast fashion is as much about low prices as good looks. Research shows many customers come to stores with a budget in mind. Fast fashion is as much about low prices as good looks. Research shows many customers come to stores with a budget in mind.
Hence why there are places in stores with similar prices. KOTON adapts the same strategy on Instagram.
First, Koton created Instagram profiles under the names of prices like 19.90, 59.90 etc. Then tagged prices on their products just like tagging a friend.
When users touch on tags, they are directed to the related profile where they can discover products at that spesific price or below.
These profiles create price based lookbooks for customers and provide direct information about the buying tendencies of the clientele for the brand.
Crystal Apple Awards - 3 Crystal Apples
Mixx Awards - 1 Gold
Felis Awards - 2 Felis Awards
As a name of glassware brand, it reflects transperancy. Pureness. Clearness.
And simplicity.
In 2014, Şişecam, one of the world’s largest glassware producers, created its global contemporary design brand Nude with a motto: “Simple is beautiful”
Simplicity was not necessarily about minimalism…
A consistant maximalism could break the molds of simplicity. And Nude chose to tell that “simplicity is a state of mind”
Based on Nude’s long time philosophy, we chose to collaborate with the world’s most maximalist style icon, Iris Apfel.
While the designer and fashion brands are choosing young models, we created a rule breaking campaign with 97-year-old women who made a difference with her style and brave attitude.
Campaign was supported by fashion magazines, outdoors, digital platforms in UK, Italy and Turkey. Italy and UK were the priority markets. Although Nude was born only 4 years ago and has no store in those countries, Nude succeeded to gain similar results as competitors with its first massive communication campaign.
Atasay encourages women to take all of their worries and pressures off and put on what they love.
More than a campaign slogan, “Put on what you love” defines a new attitude. While transforming its brand, Atasay disrupted the role of jewelry in Turkey.
Put On What You Love (Tak Sana Yakışanı)
In Turkish “tak” has a double meaning: “to mind something” “to put something on”
Crystal Apple Awards - 1 Crystal Apple, 1 Silver Apple
Mixx Awards - Grand PrixFelis Awards - 1 Felis Award
Kırmızı - Grand Prix, 2 Golds
Effie - 1 Gold
Fashion brands usually show their faces twice in a year for each season.
As one of the biggest fast fashion brands in Turkey, Koton needed to change the game because we knew that people now live in a fast-forward mode and always wanted something new.
We took the seasonal approach to a communication campaign designed to be aired on monthly basis. It was ‘colorful outerwear line’ one month and ‘denim total look’ the next. For each theme of the month we created a visual approach with appropriate styling and art direction.
Crystal Apple Awards -2 Silver Crystal Apples
Effie Awards - 1 Gold, 1 Bronze
Kulup Rakı was launched in early 1930s with the respective
art movement of the time, Art Deco.
Rakı is an alcoholic drink that has customs to fulfill.
In early 2000s social media were booming and the white collar young generation, who loved to drink it were changing the rules on everything. So Kulüp Rakı needed to adapt whilst keeping its own roots.
We decided to reflect the old customs with the new generation’s agenda.
In this table you do not add friends, you become friends.
We smile when someone says ‘Topic‘, because it is a funny word.
(Topik with the same pronunciation is a delicious meze in Turkish)
Crystal Apple Awards - 1 Silver Apple
GMK- Shortlist
Atasay encourages women to take all of their worries and pressures off and put on what they love.
More than a campaign slogan,
“Put on what you love” defines a new attitude. While transforming its brand, Atasay disrupted the role of jewelry in Turkey.
Put On What You Love (Tak Sana Yakışanı)
In Turkish “tak” has a double meaning: “to mind something” “to put something on”
Crystal Apple Awards - 1 Crystal Apple, 1 Silver Apple
Mixx Awards - Grand Prix
Felis Awards - 1 Felis Award
Kırmızı - Grand Prix, 2 Golds
Effie - 1 Gold
Design Alaturca was collaborative exhibition with MediaCat magazine.
The concept was to redesign concepts / products / ideas with
an Alaturca approach to it.
Batsın Bu Dünya ice tray was designed for the Rakı table. Rakı was an alcoholic drink which you consume with ice that would bring people around sorrow as more than it did around joy. And Batsın Bu Dünya means ‘To the hell with this world‘ but ‘Batsın‘ itself alone means sinking so redesigning an ice tray with that typography which would sank eventually in rakı was a funny reinterpretation.
Bayandan Satılık literally means ‘For Sale From Woman‘. It is a saying in Turkish that would refer to a car being sold as second hand is in very good condition and it is very clean. And the old traditions of keeping things clean would show itself in Turkish women’s houses to cover them with hand-made lace work on them; on TV, on coffee tables, on telephone, anything you want. We wanted to combine these two Alaturca behavior in one and designed in real life on a car.
GMK - 2 Gold
BRAND IDENTITY
Superhive Network is a Brand Accelerator for start-ups.
Superhive Network helps start-up to visualize their goal with mentorship and educational components and help start-ups to find right investment opportunities and right brand partners.
The brand identity has been prepared to reflect the buzzing energy of the brand.
“Madonna in a Fur Coat”, the bestselling Turkish classic novel of Sabahattin Ali, has been adapted into a theatre play for the first time.
A shy young man leaves his home in rural Turkey to learn a trade and discover life in 1920s Berlin. Emotionally powerful, intensely atmospheric, and touchingly profound, Madonna in a Fur Coat is an unforgettable novel about new beginnings, the relentless pull of family ties, and the unfathomable nature of the human soul.
BRAND IDENTITY AND CHARACTER DESIGN
Bubu Island Family Club had set itself a goal to form a diversified assortment of activities, all of them under one roof, where babies, toddlers, kids, and of course, their families, come together in spending quality time.
Koton is one of the biggest fast fashion brands in Turkey.
One of the biggest challenges of the brand was the essential need to inspire the target profile that are inclined to buy the total looks they see but not the ones on the store necessarily. They needed to be made sure it would look great.
To emphasize our authority on fashion we needed to something more for our client needs so we decided to be a point of attraction for any kind of questions they had such as how to wear a mom jeans or a culottes pants; what shoe with go with them and so on. And designed ‘Konton’a sor al’ campaign that simply translates to ‘Ask Koton Buy Later’
BRAND IDENTITY AND PATTERN DESIGN
Lourmarin is a clothing and accessories brand that motivates people to travel and inspires them to make new discoveries.
Lourmarin provides key pieces for a delightful weekend getaway.
These signature pieces are made using top quality materials, with the best dress forms, along with a sustainability focused production vision.
We emphasized the Children nag to their parents on going out constantly. And parents are always in search for new toys and games to amuse their children inside their home where they can relax.
IKEA, the brand that democratizes design has found a common ground for both children and their parents. IKEA Children’s Furniture, which creates the most attractive play grounds in homes makes all the children want to go home.
Crystal Apple Awards - 1 Crystal Apple
BOYNER "NEW YEAR CAMPAIGN" 2016
Boyner is a department store with 50 stores all around Turkey.
We wanted to create traffic in the stores for new year shopping.
IDEA:
“A gift changes a life. Whose life will you change this year?”
We chose 3 highly respected celebrities:
Gülse Birsel / Author
Ezgi Mola / Actress
Tugay Kerimoğlu / Football Coach
They explained how a thoughfully chosen gift changed and shaped their careers.
Crystal Apple Awards - 1 Silver Apple
Crystal Apple Awards - 1 Crystal Apple
Koton, one of the biggest fast fashion brands in Turkey, needed to raise its appeal towards the young generation. We needed to create a totally different approach from our main campaigns and speak directly to younger people.
We knew that they were in an age that they care about what others think about them, most of all the opposite gender and that they live their lives in a combination of stories. So we created a campaign that is almost like a romantic series between the pretty girl and the handsome boy and named it ‘Benim Tarzım’ which has a double meaning that states, s/he is my kind of girl/boy and my style. The jingle we created after our campaign title hit top 3 on Spotify Turkey list.
Allah Korkusu, simply translated as ‘Fear of God’ was an exhibition in Istanbul that consisted of works from various fields such as painting, sculpture, video, photography and installations.
The aim of works in the exhibition is to question any kind of power over people through the concept of ‘Allah Korkusu’.
