Kulup Rakı was launched in early 1930s with the respective
art movement of the time, Art Deco.
Rakı is an alcoholic drink that has customs to fulfill.
In early 2000s social media were booming and the white collar young generation, who loved to drink it were changing the rules on everything. So Kulüp Rakı needed to adapt whilst keeping its own roots.
We decided to reflect the old customs with the new generation’s agenda.
In this table you do not add friends, you become friends.
We smile when someone says ‘Topic‘, because it is a funny word.
(Topik with the same pronunciation is a delicious meze in Turkish)
Crystal Apple Awards - 1 Silver Apple
GMK- Shortlist