Fashion brands usually show their faces twice in a year for each season.

As one of the biggest fast fashion brands in Turkey, Koton needed to change the game because we knew that people now live in a fast-forward mode and always wanted something new.

We took the seasonal approach to a communication campaign designed to be aired on monthly basis. It was ‘colorful outerwear line’ one month and ‘denim total look’ the next. For each theme of the month we created a visual approach with appropriate styling and art direction.

Crystal Apple Awards -2 Silver Crystal Apples
Effie Awards - 1 Gold, 1 Bronze