Koton is one of the biggest fast fashion brands in Turkey.

One of the biggest challenges of the brand was the essential need to inspire the target profile that are inclined to buy the total looks they see but not the ones on the store necessarily. They needed to be made sure it would look great.

To emphasize our authority on fashion we needed to something more for our client needs so we decided to be a point of attraction for any kind of questions they had such as how to wear a mom jeans or a culottes pants; what shoe with go with them and so on. And designed ‘Konton’a sor al’ campaign that simply translates to ‘Ask Koton Buy Later’