Koton is one of the biggest fast fashion brands in Turkey.

And when it comes to fast fashion is as much about low prices as good looks. Research shows many customers come to stores with a budget in mind. Fast fashion is as much about low prices as good looks. Research shows many customers come to stores with a budget in mind.

Hence why there are places in stores with similar prices. KOTON adapts the same strategy on Instagram.

First, Koton created Instagram profiles under the names of prices like 19.90, 59.90 etc. Then tagged prices on their products just like tagging a friend.

When users touch on tags, they are directed to the related profile where they can discover products at that spesific price or below.

These profiles create price based lookbooks for customers and provide direct information about the buying tendencies of the clientele for the brand.

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