Koton, one of the biggest fast fashion brands in Turkey, needed to raise its appeal towards the young generation. We needed to create a totally different approach from our main campaigns and speak directly to younger people.

We knew that they were in an age that they care about what others think about them, most of all the opposite gender and that they live their lives in a combination of stories. So we created a campaign that is almost like a romantic series between the pretty girl and the handsome boy and named it ‘Benim Tarzım’ which has a double meaning that states, s/he is my kind of girl/boy and my style. The jingle we created after our campaign title hit top 3 on Spotify Turkey list.