As a name of glassware brand, it reflects transperancy. Pureness. Clearness.

And simplicity.

In 2014, Şişecam, one of the world’s largest glassware producers, created its global contemporary design brand Nude with a motto: “Simple is beautiful”

Simplicity was not necessarily about minimalism…
A consistant maximalism could break the molds of simplicity. And Nude chose to tell that “simplicity is a state of mind”

Based on Nude’s long time philosophy, we chose to collaborate with the world’s most maximalist style icon, Iris Apfel.
While the designer and fashion brands are choosing young models, we created a rule breaking campaign with 97-year-old women who made a difference with her style and brave attitude.
Campaign was supported by fashion magazines, outdoors, digital platforms in UK, Italy and Turkey. Italy and UK were the priority markets. Although Nude was born only 4 years ago and has no store in those countries, Nude succeeded to gain similar results as competitors with its first massive communication campaign.